Global Trends 2020

Understanding Complexity

This study outlines some of the headlines from more than 370 questions asked across 33 countries, and updates previous editions from 2013 and 2016.

We have analysed the data in more depth than ever, highlighting the world’s values and trends in one in-depth survey. Whether you are interested in populism, brand building, climate change, politics or social issues, you will find useful insights here.