Global Trends 2020

Understanding Complexity

This study outlines some of the headlines from more than 370 questions asked across 33 countries, and updates previous editions from 2013 and 2016.

We have analysed the data in more depth than ever, highlighting the world’s values and trends in one in-depth survey. Whether you are interested in populism, brand building, climate change, politics or social issues, you will find useful insights here.

The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.