Global Trends 2020

Trend Framework

The 36 values we have identified can be grouped into twelve global trends, or themes, presented in this report, representing the core issues of our time, including: climate, healthcare and tech, reactions to inequality, capitalism and the search for simplicity.

In our report, our Ipsos Global Trends team will explore how this framework is developing and being expressed in individual attitudes and opinions, along with the implications for business, government and society.

The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.