Global Trends 2020

Trend Framework

The 36 values we have identified can be grouped into twelve global trends, or themes, presented in this report, representing the core issues of our time, including: climate, healthcare and tech, reactions to inequality, capitalism and the search for simplicity.

In our report, our Ipsos Global Trends team will explore how this framework is developing and being expressed in individual attitudes and opinions, along with the implications for business, government and society.

Most UK offices stand empty

UK-based landlord Land Securities offered a glimpse of the impact of covid on office usage as it reported a £837m loss. Less than ten per cent of its office sites were in use and many of its tenants are now struggling to pay their rent.

Source: https://www.bbc.co.uk/news/business-52629786

Environmental airline bailouts

The French government has provided financial support to the national airline, Air France – but with green conditions. Receiving the money is contingent on the airline cutting its domestic flights where they compete with rail to help reduce their carbon footprint.

Source: https://www.bbc.co.uk/news/world-europe-52527517