We have covered our 12 trends and 36 values for 2020. Our sectoral experts from around the world now discuss their reflections of our trends for 2020, for brands, business and society. Read on to hear how retailers can stop personalisation becoming too creepy, the challenges around joint responsibility for our fragile planet, the complex demands on the state, and much more.
Reflections
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Most UK offices stand empty
UK-based landlord Land Securities offered a glimpse of the impact of covid on office usage as it reported a £837m loss. Less than ten per cent of its office sites were in use and many of its tenants are now struggling to pay their rent.
Environmental airline bailouts
The French government has provided financial support to the national airline, Air France – but with green conditions. Receiving the money is contingent on the airline cutting its domestic flights where they compete with rail to help reduce their carbon footprint.