We have covered our 12 trends and 36 values for 2020. Our sectoral experts from around the world now discuss their reflections of our trends for 2020, for brands, business and society. Read on to hear how retailers can stop personalisation becoming too creepy, the challenges around joint responsibility for our fragile planet, the complex demands on the state, and much more.
Reflections
More posts:
New platforms for engagement and storytelling: will coronavirus accelerate the role of videogaming?
As we survey the world after the first part of COVID-19, we can see massive behavioural changes in an expansive range of areas. Which changes will stick are not certain, but where they involve an acceleration of an existing trend we think it is more
Nasa develop a necklace that warns wearers not to touch their face
Post-Coronavirus, many people are consciously trying to touch their face less – but finding it hard to break an unconscious habit. NASA have developed a necklace that vibrates when wearers go to touch their face, nudging them away from the unhygienic behaviour