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Global Trends 2020

Reflections

February 7, 2020Ipsos Global TrendsReflections

We have covered our 12 trends and 36 values for 2020. Our sectoral experts from around the world now discuss their reflections of our trends for 2020, for brands, business and society. Read on to hear how retailers can stop personalisation becoming too creepy, the challenges around joint responsibility for our fragile planet, the complex demands on the state, and much more.

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September 4, 2020Ipsos Global TrendsSignals

IKEA India promises 1/3 price cut through local sourcing

IKEA India is looking to boost sustainability and cut prices in India through using local wood, including bamboo and Sheesham (also known as Indian Rosewood), instead of importing wood from Europe.

Source: https://www.retailnews.asia/ikea-proposes-one-third-price-cut-by-boosting-local-sourcing/

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September 4, 2020Ipsos Global TrendsSignals

Pret launches a new monthly package of 5 coffees a day for £20 to boost business

Having seen sales fall over the lockdown period, Pret has launched a monthly coffee subscription service to try and attract customers back to quiet stores.

Source:https://www.theguardian.com/business/2020/sep/04/pret-offers-monthly-subscription-to-boost-post-covid-pandemic-sales

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