Global Trends 2020

Reflections

We have covered our 12 trends and 36 values for 2020. Our sectoral experts from around the world now discuss their reflections of our trends for 2020, for brands, business and society. Read on to hear how retailers can stop personalisation becoming too creepy, the challenges around joint responsibility for our fragile planet, the complex demands on the state, and much more.

The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.