Global Trends 2020

Macro forces

Macro forces are the world’s broadest currents of change, providing long-term context for changing attitudes, values and behaviours. We have identified six macro forces, evolving from those we defined in 2017.

The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.