Global Trends 2020

Global Trends for 2020

Our trends are based on the values that unite – and divide – us around the world. By exploring global attitudes on brands, government, advertising, politics, social policy, technology and more, we have identified the strongest 36 values that people hold globally.

The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.