1. en.wikipedia.org/wiki/Sub-replacement_fertility

2. time.com/5523805/china-aging-population-working-age/; www.worldometers.info/world-population/us-population/ (current population 329,942,118 14.36 13/12/19)

3. www.forbes.com/sites/kenrapoza/2017/02/21/chinas-aging-population-becoming-more-of-a-problem/

4. www.internetworldstats.com/stats8.htm

5. en.wikipedia.org/wiki/List_of_European_countries_by_population; en.wikipedia.org/wiki/List_of_cities_in_the_Far_East_by_population

6. data.worldbank.org/indicator/SP.DYN.TFRT.IN?locations=ES-1W

7. en.wikipedia.org/wiki/Do_it_for_Denmark

8. www.theguardian.com/environment/2019/dec/19/2020-to-be-one-of-hottest-years-on-record-met-office-says

9. www.bbc.co.uk/news/world-asia-48093431

10. www.theguardian.com/environment/2019/dec/13/australias-bushfires-have-emitted-250m-tonnes-of-co2-almost-half-of-countrys-annual-emissions

11. www.nytimes.com/interactive/2018/01/18/climate/hottest-year-2017.html

12. climate.nasa.gov/evidence/

13. climate.nasa.gov/evidence/

14. www.carbonbrief.org/heat-and-humidity-could-make-parts-of-the-middle-east-unbearable-by-2100

15. en.wikipedia.org/wiki/July_2019_European_heat_wave

16. newclimate.org/2019/12/10/the-climate-change-performance-index-2020/

17. www.nytimes.com/2019/12/15/climate/cop25-un-climate-talks-madrid.html

18. www.theguardian.com/environment/2019/dec/11/australia-ranked-worst-of-57-countries-on-climate-change-policy; theconversation.com/australias-five-pillar-economy-mining-40701

19. www.abc.net.au/news/2019-12-10/sydney-smoke-returns-to-worst-ever-levels/11782892

20. www.businessinsider.com/middle-class-disappearing-among-millennials-oecd-2019-4

21. http://oecdobserver.org/news/fullstory.php/aid/3681/An_emerging_middle_class.html

22. www.theguardian.com/commentisfree/2019/jun/30/robots-definitely-coming-make-world-more-unequal-place

23. www.weforum.org/agenda/2019/12/robots-4ir-workforce-employment/

24. www.economist.com/business/2019/09/05/people-are-working-longer-for-reasons-of-choice-and-necessity

25. www.economist.com/finance-and-economics/2018/12/22/why-americans-and-britons-work-such-long-hours

26. www.cnbc.com/2018/06/01/japan-has-some-of-the-longest-working-hours-in-the-world-its-trying-to-change.html

27. www.rieti.go.jp/en/papers/contribution/morikawa/12.html

28. www.economist.com/business/2019/09/05/people-are-working-longer-for-reasons-of-choice-and-necessity

29. uis.unesco.org/en/news/get-latest-data-girls-and-womens-education-uis-releases-new-edition-unesco-eatlas-gender

30. www.usaid.gov/sites/default/files/documents/1869/USAID_LGL_FactSheet.pdf

31. www.un.org/development/desa/en/news/policy/opportunity-for-leapfrogging.html

32. www.adb.org/sites/default/files/publication/27726/special-chapter-07.pdf

33. www.nytimes.com/2018/06/19/us/politics/trump-israel-palestinians-human-rights.html

34. www.imf.org/en/Publications/WEO/Issues/2019/10/01/world-economic-outlook-october-2019

35. en.wikipedia.org/wiki/China-United_States_trade_war

36. foreignpolicy.com/2019/12/17/us-withdrawal-power-struggle-middle-east-china-russia-iran/

37. insideclimatenews.org/news/19122019/trump-climate-policy-record-rollback-fossil-energy-history-candidate-profile

38. www.bbc.co.uk/news/world-latin-america-49815731

39. www.economist.com/leaders/2019/06/08/the-second-half-of-humanity-is-joining-the-internet

40. www.economist.com/briefing/2019/06/08/how-the-pursuit-of-leisure-drives-internet-use

41. www.gartner.com/en/research/methodologies/gartner-hype-cycle

42. www.mckinsey.com/featured-insights/artificial-intelligence/notes-from-the-ai-frontier-modeling-the-impact-of-ai-on-the-world-economy

43. www.ft.com/content/ec2c1aa4-9755-11e9-98b9-e38c177b152f

44. fortune.com/2019/12/17/best-medical-advances-innovation-truvada-keytruda-crispr-robots/

45. www.weforum.org/agenda/2018/03/is-technology-hurting-productivity

46. www.telegraph.co.uk/news/science/science-news/3298979/Babies-not-as-innocent-as-they-pretend.html

47. www.prospectmagazine.co.uk/science-and-technology/when-misinformation-reigns-the-true-scale-of-the-fake-news-threat

48. www.economist.com/asia/2019/12/05/the-anti-vax-movement-causes-an-epidemic-in-samoa

49. www.weforum.org/reports/the-global-risks-report-2019

50. Date Range: 1st Jan – 20th Nov 2019 / #ClimateEmergency n=86.2k, #ClimateChange n= 43.2k / inclusive of US, UK, Australia and South Africa only

51. www.statista.com/outlook/243/100/ecommerce/worldwide#market-globalRevenue

52. www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/

53. China, South Africa, Australia, Great Britain, US, Brazil, India, Turkey, Canada, Russia, Japan, Germany, Sweden, Poland, Italy, South Korea, Belgium, France, Argentina, Spain.

54. thinks.ipsos-mori.com/category/gen-z-beyond-binary/

55. Ipsos for Monoprix, 2019

56. www.sciencedaily.com/releases/2010/02/100202193605.htm

57. www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read/

58. www.theguardian.com/business/2018/jun/18/uk-debit-cards-transactions-overtake-cash-for-the-first-time

59. www.ons.gov.uk/peoplepopulationandcommunity/personalandhouseholdfinances/incomeandwealth/bulletins/householddebtingreatbritain/april2016tomarch2018

60. www.theguardian.com/business/2019/oct/20/world-sleepwalking-to-another-financial-crisis-says-mervyn-king

61. perils.ipsos.com

62. www.marketingweek.com/brands-effectively-tap-flexitarian-trend/

63. www.researchgate.net/publication/305848031_Judging_a_product_by_its_cover_Packaging_sustainability_and_perceptions_of_quality_in_food_products

64. www.forbes.com/sites/micahsolomon/2019/06/09/the-new-luxury-in-customer-service-is-the-human-touch/

65. go.forrester.com/future-of-cx/

66. www.warc.com/content/article/bestprac/what_we_know_about_customer_experience/122499

67. thinks.ipsos-mori.com/trust-the-truth/

68. Patient Will See You Now: The Future of Medicine is in Your Hands, Eric Topol, 2015, Basic Books, ISBN: 978-0-465-04054-4

69. www.business.att.com/content/dam/attbusiness/briefs/5g-healthcare-ebook-brief.pdf

70. www.bbc.com/future/article/20190129-the-plight-of-japans-modern-hermits

71. ottawacitizen.com/health/seniors/doesl-one-loneliness-kill

72. ourworldindata.org/female-labor-force-participation-key-facts

73. ourworldindata.org/fertility-rate

74. www.who.int/news-room/fact-sheets/detail/ageing-and-health

75. thinks.ipsos-mori.com/category/the-perennials-the-future-of-ageing

76. www.nytimes.com/2019/06/14/style/uk-gender-stereotype-ads-ban.html

77. https://www2.deloitte.com/uk/en/pages/manufacturing/articles/battery-electric-vehicles.html

78. Ipsos R&D shows that, when asked, consumers significantly underestimate the impact of official advertising on their views.

79. https://www.ipsos.com/sites/default/files/ct/publication/documents/2019-05/ipsos-views-mind-the-gap.pdf

80. https://www.ipsos.com/sites/default/files/ct/news/documents/2019-01/ipsos-mori-captains-ofindustry-2018.pdf

81. Respondents rated banks, airlines, mobile phone operators, broadband internet providers and electricity/gas suppliers

82. This is particularly concerning as we invited consumers to consider the brand promise as ‘anything that the brand says about itself generally (this could be through advertising, marketing communications or anything else)’.  The aim was to screen out the influence of some ‘unofficial communications.’

83. It is interesting to note that an experience can still be better than promised despite a negative critical incident, although interrogating this is outside of the scope of this article.

84. https://www.ipsos.com/sites/default/files/ct/publication/documents/2018-01/Get_Fair_or_fail-2018.pdf https://www.ipsos.com/sites/default/files/publication/1970-01/Ipsos-Loyalty-Healing-the-Pain.pdf

 

 

 

Fact references

i-xxi Ipsos Global Trends 2020