1. en.wikipedia.org/wiki/Sub-replacement_fertility
2. time.com/5523805/china-aging-population-working-age/; www.worldometers.info/world-population/us-population/ (current population 329,942,118 14.36 13/12/19)
3. www.forbes.com/sites/kenrapoza/2017/02/21/chinas-aging-population-becoming-more-of-a-problem/
4. www.internetworldstats.com/stats8.htm
5. en.wikipedia.org/wiki/List_of_European_countries_by_population; en.wikipedia.org/wiki/List_of_cities_in_the_Far_East_by_population
6. data.worldbank.org/indicator/SP.DYN.TFRT.IN?locations=ES-1W
7. en.wikipedia.org/wiki/Do_it_for_Denmark
9. www.bbc.co.uk/news/world-asia-48093431
11. www.nytimes.com/interactive/2018/01/18/climate/hottest-year-2017.html
12. climate.nasa.gov/evidence/
13. climate.nasa.gov/evidence/
14. www.carbonbrief.org/heat-and-humidity-could-make-parts-of-the-middle-east-unbearable-by-2100
15. en.wikipedia.org/wiki/July_2019_European_heat_wave
16. newclimate.org/2019/12/10/the-climate-change-performance-index-2020/
17. www.nytimes.com/2019/12/15/climate/cop25-un-climate-talks-madrid.html
18. www.theguardian.com/environment/2019/dec/11/australia-ranked-worst-of-57-countries-on-climate-change-policy; theconversation.com/australias-five-pillar-economy-mining-40701
19. www.abc.net.au/news/2019-12-10/sydney-smoke-returns-to-worst-ever-levels/11782892
20. www.businessinsider.com/middle-class-disappearing-among-millennials-oecd-2019-4
21. http://oecdobserver.org/news/fullstory.php/aid/3681/An_emerging_middle_class.html
22. www.theguardian.com/commentisfree/2019/jun/30/robots-definitely-coming-make-world-more-unequal-place
23. www.weforum.org/agenda/2019/12/robots-4ir-workforce-employment/
24. www.economist.com/business/2019/09/05/people-are-working-longer-for-reasons-of-choice-and-necessity
25. www.economist.com/finance-and-economics/2018/12/22/why-americans-and-britons-work-such-long-hours
27. www.rieti.go.jp/en/papers/contribution/morikawa/12.html
28. www.economist.com/business/2019/09/05/people-are-working-longer-for-reasons-of-choice-and-necessity
30. www.usaid.gov/sites/default/files/documents/1869/USAID_LGL_FactSheet.pdf
31. www.un.org/development/desa/en/news/policy/opportunity-for-leapfrogging.html
32. www.adb.org/sites/default/files/publication/27726/special-chapter-07.pdf
33. www.nytimes.com/2018/06/19/us/politics/trump-israel-palestinians-human-rights.html
34. www.imf.org/en/Publications/WEO/Issues/2019/10/01/world-economic-outlook-october-2019
35. en.wikipedia.org/wiki/China-United_States_trade_war
36. foreignpolicy.com/2019/12/17/us-withdrawal-power-struggle-middle-east-china-russia-iran/
38. www.bbc.co.uk/news/world-latin-america-49815731
39. www.economist.com/leaders/2019/06/08/the-second-half-of-humanity-is-joining-the-internet
40. www.economist.com/briefing/2019/06/08/how-the-pursuit-of-leisure-drives-internet-use
41. www.gartner.com/en/research/methodologies/gartner-hype-cycle
43. www.ft.com/content/ec2c1aa4-9755-11e9-98b9-e38c177b152f
44. fortune.com/2019/12/17/best-medical-advances-innovation-truvada-keytruda-crispr-robots/
45. www.weforum.org/agenda/2018/03/is-technology-hurting-productivity
46. www.telegraph.co.uk/news/science/science-news/3298979/Babies-not-as-innocent-as-they-pretend.html
48. www.economist.com/asia/2019/12/05/the-anti-vax-movement-causes-an-epidemic-in-samoa
49. www.weforum.org/reports/the-global-risks-report-2019
50. Date Range: 1st Jan – 20th Nov 2019 / #ClimateEmergency n=86.2k, #ClimateChange n= 43.2k / inclusive of US, UK, Australia and South Africa only
51. www.statista.com/outlook/243/100/ecommerce/worldwide#market-globalRevenue
52. www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
53. China, South Africa, Australia, Great Britain, US, Brazil, India, Turkey, Canada, Russia, Japan, Germany, Sweden, Poland, Italy, South Korea, Belgium, France, Argentina, Spain.
54. thinks.ipsos-mori.com/category/gen-z-beyond-binary/
55. Ipsos for Monoprix, 2019
56. www.sciencedaily.com/releases/2010/02/100202193605.htm
57. www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read/
61. perils.ipsos.com
62. www.marketingweek.com/brands-effectively-tap-flexitarian-trend/
64. www.forbes.com/sites/micahsolomon/2019/06/09/the-new-luxury-in-customer-service-is-the-human-touch/
65. go.forrester.com/future-of-cx/
66. www.warc.com/content/article/bestprac/what_we_know_about_customer_experience/122499
67. thinks.ipsos-mori.com/trust-the-truth/
68. Patient Will See You Now: The Future of Medicine is in Your Hands, Eric Topol, 2015, Basic Books, ISBN: 978-0-465-04054-4
69. www.business.att.com/content/dam/attbusiness/briefs/5g-healthcare-ebook-brief.pdf
70. www.bbc.com/future/article/20190129-the-plight-of-japans-modern-hermits
71. ottawacitizen.com/health/seniors/doesl-one-loneliness-kill
72. ourworldindata.org/female-labor-force-participation-key-facts
73. ourworldindata.org/fertility-rate
74. www.who.int/news-room/fact-sheets/detail/ageing-and-health
75. thinks.ipsos-mori.com/category/the-perennials-the-future-of-ageing
76. www.nytimes.com/2019/06/14/style/uk-gender-stereotype-ads-ban.html
77. https://www2.deloitte.com/uk/en/pages/manufacturing/articles/battery-electric-vehicles.html
78. Ipsos R&D shows that, when asked, consumers significantly underestimate the impact of official advertising on their views.
81. Respondents rated banks, airlines, mobile phone operators, broadband internet providers and electricity/gas suppliers
82. This is particularly concerning as we invited consumers to consider the brand promise as ‘anything that the brand says about itself generally (this could be through advertising, marketing communications or anything else)’. The aim was to screen out the influence of some ‘unofficial communications.’
83. It is interesting to note that an experience can still be better than promised despite a negative critical incident, although interrogating this is outside of the scope of this article.
84. https://www.ipsos.com/sites/default/files/ct/publication/documents/2018-01/Get_Fair_or_fail-2018.pdf https://www.ipsos.com/sites/default/files/publication/1970-01/Ipsos-Loyalty-Healing-the-Pain.pdf
Fact references
i-xxi Ipsos Global Trends 2020