1. 2010 figure: The World Bank, World Development Indicators – Internet users (per 100 people) [Data file] retrieved from http://data.worldbank.org/indicator/IT.NET.USER.P2; 2020 projection: Cisco, VNI Complete Forecast (2015-2020) retrieved from: www.cisco.com/c/m/en_us/solutions/service-provider/vni-complete-forecast/infographic.html

2. www.seattletimes.com/business/amazon/amazon-has-sold-more-than-11-million-echo-devices-morgan-stanley-says/

3. Douglas A. Irwin, ‘The Truth About Trade’ – www.foreignaffairs.com/articles/2016-06-13/truth-about-trade

4. Forrester, “The Future of Jobs, 2025: Working Side By Side With Robots”

5. www.pwc.co.uk/issues/megatrends/technological-breakthroughs.html

6. www.waymo.com/ontheroad/

7. Carlota Perez, Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages (2002); Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991)

8. EY, “The upside of disruption: Megatrends shaping 2016 and beyond” (2016)

9. www.pwc.co.uk/issues/megatrends/demographic-and-social-change.html

10. www.100resilientcities.org

11. www.pwc.co.uk/issues/megatrends/demographic-and-social-change.html

12. www.pwc.com/gx/en/issues/economy/the-world-in-2050.html

13. PWC, “The World in 2050” (Feb, 2015) – Projection based on GDP at purchasing power parities

14. www.oecd.org/dev/44457738.pdf

15. China: McKinsey Global Institute, “The China Effect on Global Innovation” (Oct, 2015), South Korea: http://thediplomat.com/2016/05/k-culture-diplomacy-from-sao-paulo-to-tehran/

16. apps.who.int/iris/bitstream/10665/254678/1/WHO-FWC-IHE-17.01-eng.pdf

17. www.arcadis.com/en/global/our-perspectives/sustainable-cities-index-2016/

18. www.theguardian.com/environment/2017/jan/06/china-cementing-global-dominance-of-renewable-energy-and-technology

19. www.ipsos-mori.com/researcharchive/3826/Global-study-shows-potential-for-more-political-uncertainty-ahead.aspx

20. iopscience.iop.org/article/10.1088/1748-9326/11/4/048002

21. spotlight.ipsos-na.com/index.php/news/its-nativism-explaining-the-drivers-of-trumps-popular-support/

22. See Hans Rosling interview: www.youtube.com/watch?v=1vr6Q77lUHE

23. www.ipsos-mori.com/researchpublications/researcharchive/3835/Six-in-ten-around-the-world-think-their-society-is-broken.aspx

24. www.torbenrick.eu/blog/change-management/12-reasons-why-people-resist-change/

25. www.ipsos-mori.com/researchpublications/researcharchive/3817/Perceptions-are-not-reality-what-the-world-gets-wrong.aspx The media play a role here. According to Professor Graham Davey of the University of Sussex, “…when you show people negative news stories, as opposed to positive or neutral ones, they grow more anxious, and rate their own personal problems as significantly more problematic”. See www.theguardian.com/lifeandstyle/2016/jul/02/how-to-be-happy-when-the-news-is-bad-brexit-trump-oliver-burkeman

26. ‘The Danger of Deconsolidation’, Roberto Stefan Foa and Yascha Mounk, Journal of Democracy, July 2016

27. www.hoddereducation.co.uk/media/Documents/magazine-extras/Politics%20Review/Pol%20Rev%20Vol%2022%20No%204/PolRev-22_4-Political-ideologies_modern-liberalism.pdf?ext=.pdf

28. www.economist.com/news/briefing/21709291-why-canada-still-ease-openness-last-liberals

29. www.ipsos-mori.com/researchpublications/publications/1817/Ipsos-Views-The-Perils-of-Perception.aspx

30. www.ipsos-mori.com/researchpublications/researcharchive/3664/Perils-of-Perception-2015.aspx

31. www.invespcro.com/blog/global-online-retail-spending-statistics-and-trends/

32. www.hubbub.co.uk

33. news.bbc.co.uk/1/hi/uk/4003063.stm

34. www.androidheadlines.com/2017/03/google-gives-advertisers-control-youtube-backlash.html

35. Source: eMarketer, 2016

36. www.wired.com/2010/10/1027hotwired-banner-ads/

37. Marketing in a Digital Age: Binet and Field

38. Figures rebased to match markets included in 2014 report only

39. What Marketers misunderstand about online reviews, Itamar Simonson and Emanuel Rosen, HBR Jan-Feb 2014

40. en.oxforddictionaries.com/definition/post-truth

41. www.ipa.co.uk/Framework/ContentDisplay.aspx?id=9225 & Ipsos brand tracking data

42. www.pcpitstop.com/spycheck/eula.asp

43. www.who.int/healthpromotion/conferences/7gchp/track2/en/

44. www.tandfonline.com/doi/abs/10.1080/15534510500181459

45. esa.un.org/unpd/wpp/Publications/Files/Key_Findings_WPP_2015.pdf

46. www.japantimes.co.jp/news/2016/09/17/national/social-issues/number-japanese-centenarians-rises-silver-sake-cup-gifts-get-cheaper

47. Willetts, D. (2010). “The Pinch: How the Baby Boomers Took Their Children’s Future – And Why They Should Give it Back”

48. www.google.co.uk/search?q=millennial+memes

49. www.people-press.org/2015/09/03/most-millennials-resist-the-millennial-label/

50. Note, as always, that correlation does not imply causation.

51. www.esrc.ac.uk/about-us/50-years-of-esrc/50-achievements/the-easterlin-paradox/

52. www.theguardian.com/environment/2016/jul/30/england-plastic-bag-usage-drops-85-per-cent-since-5p-charged-introduced

53. orca.cf.ac.uk/94652/1/Cardiff_University_Plastic_Bag_Report_A4%20(final%20proof).pdf