Global Trends 2014
Ipsos Global Trends 2014: Navigating the new
We’re delighted to share with you the findings from our Global Trends survey - the largest study of its kind, looking at the attitudes and behaviours of consumers and citizens in 20 key countries around the world. We reveal the complex, and sometimes contradictory, findings covering everything from marriage to migration, from ambition to advertising and from society to social media.
On this site you will find our Global Trends Report in which we have used survey findings alongside other sources to highlight ten key trends. We discuss the implications of these results for people in power in government, brands and business and how to deal with the relentless pressure to manage change and innovate.
We have also included the survey results for key questions which have been sorted by theme and can be accessed via the menu navigation or email us for the full pdf of all the charts. The slides from the launch event are also available here via SlideShare.
The intention here is to spark a conversation about ‘what next’.
Do let us know what you think!
Chief Executive, Ipsos MORI
Click the link below for a copy of our Global Trends Report which highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.